This brings us to mit media studies professor henry jenkins and his 2006 book convergence culture. A fuller account of how this book emerged from the concern textual s of. According to jenkins, media convergence is an ongoing process that should not be viewed as a displacement of the old media, but rather as interaction between. In the world of media convergence, every important story gets told, every brand. I launched this site in june in anticipation of the release of my new book, convergence culture. Jenkins breaks convergence down into five categories. Convergence alters the relationship between existing technologies, industries. Pdf the cultural logic of media convergence semantic. Media scholar henry jenkins theorized that there are actually five categories of. Corporate convergence is an impulse for media convergence, technological innovation and content supply. Jan 23, 20 jenkins is a leading scholar of audience studies and media uses, and director of the mit comparative media studies program.
This paper maps some of the landscape for media convergence with a particular focus on what it means for communicating the sciences. Also, in tampa, florida, the print tampa tribune reporters often stand in front of a television camera, waiting to tape their segments for channel 8, the nbc affiliate singer, 2004. The concept of media convergence ololadeganiyualabi. Commenting on these crossmedia journalistic practice, a lot of media professionals and. Take, for example, the smartphone from the lessons opening. Welcome to convergence culture henry jenkins roberto igarza. Networked digital media in everyday life meikle, graham, young, sherman on. Media convergence, as jenkins describes it, is both a topdown and a bottomup process. This book is structured around three general concepts. The cultural logic of media convergence international journal.
One focuses on what we are doing with media, and the other on what media is doing to us. A classic study on the dynamic between an individual and different media channels convergence culture maps a new territory. Media convergence is a theory in communications where every mass medium eventually merges to the point where they become one medium due to the advent of new communication technologies. Media convergence media technology and culture change. Nov 20, 2018 media convergence can mean one of two things. Digital media convergence and music video online essay. There are more than 1 million books that have been enjoyed by people from all over the world. In other words, concepts of convergence embrace both blurring traditional boundaries between old media and novel diversification and differentiation of new media. Jenkins is not interested in the hardware level at all, but rather looks at looks at trends in media. Pdf the cultural logic of media convergence semantic scholar. This introductory chapter explains that there is a widely shared understanding of the imperative nature of media convergence, which is based on different notions connecting positive goals such as efficiency, synergy, simplification, information. According to jenkins in a short video lecture produced by edutopia, participatory culture describes a world where everyone participates, where we take media in our own hands, where we have a capacity, often, to produce media, share media.
Either the merging of previously distinct media technologies resulting from digitization and computer networkingsome of which are covered elsewhere in this articleor an economic strategy in which the media properties owned by communications companies employ digitization and computer networking. Technological convergence is a theory which refers to the tendency for technologies that were originally unrelated to become more closely integrated and even unified as they develop and advance. Studyguide for converging media ebook download free pdf. Jenkins i about the tutorial jenkins is a powerful application that allows continuous integration and continuous delivery of projects, regardless of the platform you are working on.
For thinkers such as jenkins, the ultimate challenge of media convergence may not be to our sense of literacy alone but to our understanding of political agency and efficacy. For communication scholars, convergence is a fairly elastic term that has come to mean different things depending on time, application, and context. Youtube and remix culture anders fagerjord beyond convergence in little more than a year, from november 2005 to the autumn of 2006, youtube became a new media phenomenon. Pdf converging on culture download read online free. According to henry jenkins who is a highly respected media analyst and one of the foremost leading experts on the convergence culture paradigm, as well as, the deflorz professor of humanities and the founder and director of the comparative media studies program at mit states that, the flow of content across multiple media platforms, the cooperation between multiple media industries, and the migratory behaviour of media audiences is what constitutes media convergence. Henry jenkins is accepted by media academics to be the father of the term with his book convergence culture. Winner of the 2007 society for cinema and media studies katherine singer kovacs book award2007 choice outstanding academic titlea classic study on the dynamic between an individual and different media channels convergence culture maps a new territory. According to jenkins, media convergence is an ongoing process that should not be viewed as a displacement of the old media, but rather as interaction between different media forms and platforms jenkins, 2006. Consumers are asserting a right to participate in the culture, on their own. In technological convergence, a cardinal example to convey the concept is that telephones, television, and computers began as separate and mostly unrelated technologies but have converged in many ways into interrelated parts of a telecommunication and media industry underpinned by common elements of digital electronics and software.
Jenkins can also be run as a servlet in different java servlet containers such as apache tomcat or glassfish. Responding to the contradictory nature of our current moment of media change, this article will sketch a theory of media convergence that allows us to identify major sites of tension and transition shaping the media environment for the coming decade. Read convergence culture where old and new media collide by henry jenkins available from rakuten kobo. Either the merging of previously distinct media technologies resulting from digitization and computer networkingsome of which are covered elsewhere in this articleor an economic strategy in which the. This book explores the importance of this shift by bringing together scholars from a variety of theological perspectives to analyze different contemporary theories of culture and cultural movements. It explores the flow of content distributed across various intersections of media, industries and audiences, presenting a back and forth power. In a technological sense, media convergence is all about integration and interoperability. Economic convergence is when a single company has interests across many kinds of media. Welcome to convergence culture, where old and 1 new media collide, where grassroots and corporate media intersect, where the power of the media producer and the power of the media consumer interact in unpredictable ways.
The worst thing a kid can say about homework is that it is too hard. It is a free source that can handle any kind of build or continuous integration. Convergence as a metaphor has the function of simplifying the complexity of media change. And last but hardly least, i want to thank henry jenkins iv, who has always made intellectual contributions to my work but who was cen tral to the development of chapter 2 of this book, helping to connect me with the leaders o survivorf the fan community. It will be a valuable resource for scholars and students in media management, mass media, and related areas of the media industry. Henry jenkins popularized the concept of convergence culture in his 2006 book of the same name. In convergence culture, jenkins analyzes many aspects of media convergence currently redefining the. Henry jenkins, director of the program in comparative media studies at mit, in his essay digital cinema, media convergence and participatory culture, explained that the strength of this new. Get ebooks studyguide for converging media on pdf, epub, tuebl, mobi and audiobook for free.
Media convergence has seen existing media platforms revolutionise into new fields, where new technologies change the way society interact and access various media content. Media convergence is the joining, or converging, of distinct technologies into one. It explores the flow of content distributed across various intersections of media, industries and audiences, presenting a back and forth power struggle over the distribution and control of content. Theologians are increasingly looking to cultural analysis and criticism, rather than philosophy, as a dialogue partner for crossdisciplinary studies. The processes that facilitate media convergence are shaped by, whilst also shaping, social practices and cultural values. This article provides an overview of some of the ways in which media are converging, both technologically and culturally. Here are some key passages from the books introduction. Jenkins is typically run as a standalone application in its own process with the builtin java servlet containerapplication server jetty. Media theorist henry jenkins identifies the five kinds of convergence as the following. However, instructions for setting up these types of installations are. Jenkins knows exactly what he means by the term convergence, and his definition is much more complex, subtle, and interesting than the old one. This book is about the relationship between three conceptsmedia.
New technology redefines media content and alters human interaction with social institutions such as government, education, and commerce. Henry jenkins convergence culture where old and new media collide n. It takes completely separate ideas and smashes them together, so that were left with one big idea. Sep 01, 2008 a classic study on the dynamic between an individual and different media channels convergence culture maps a new territory. And now, you pitch a world because a world can support multiple characters and multiple stories across multiple media. Fan fiction is a way of the culture repairing the damage done in a system where contemporary myths are owned by corporations instead of owned by the folk.
Media convergence transforms established industries, services. Henry jenkins iii born june 4, 1958 is an american media scholar and provost professor of communication, journalism, and cinematic arts, a joint professorship at the. Another problem is that it limits the voices in a given area and allows media consumers only one choice for news coverage. Henry jenkins at email protected video winner of the 2007 society for cinema and media studies katherine singer kovacs book award 2007 choice outstanding academic title convergence culture maps a new territory. Some examples of media convergence include encyclopedia britannicas online subscription service, the wall street journals overlap with fox business news and the washington posts partnership with nbc. Pdf media convergence concepts katarzyna kopeckapiech. As with previous revolutions, the media reform movement is gaining momentum at a time when people are starting to feel more empowered, not when they are at their weakest.
Henry jenkins iii born june 4, 1958 is an american media scholar and provost professor of communication, journalism, and cinematic arts, a joint professorship at the university of southern california usc annenberg school for communication and journalism and the usc school of cinematic arts. The concept is roughly analogous to convergent evolution in biological systems, such that for example the ancestors of whales became progressively more like fish in outward form and function, despite. About the tutorial jenkins is a powerful application that allows continuous integration and continuous delivery of projects, regardless of the platform you are working on. Henry jenkins explaining what is media convergence. It brings together the three cscomputing, communication, and contentand is a direct consequence of the digitization of media content and the popularization of the internet. Pdf media convergence as evolutionary process researchgate.
Always update books hourly, if not looking, search in the book search column. Organic convergence is multimedia multitasking, or the natural outcome of a diverse media world. Media convergence is the merging of mass communication outlets print, television, radio, the internet along with portable and interactive technologies through various digital media platforms. Examples of digital, media, video, technology and industry converging in the 21st century. Youtube and remix culture anders fagerjord, department of media and communication, university of oslo anders. Media literacy and ethics noted director stanley kubrick had worked in seclusion for a year with stars tom cruise and nicole kidman in making eyes wide shut. We are entering an era where media will be everywhere, and we will use all kinds of media in relation to one another. Skenovano pro studijni ucely skenovano pro studijni ucely skenovano pro studijni ucely skenovano pro studijni ucel. Henry jenkins, one of those best who understands the mechanics of convergence, admits that we are not yet ready to cope with its. Key chapters explore the development of the internet. Media theorist henry jenkins argues that convergence isnt an end result as is the hypothetical black box, but instead a process that changes how media is both consumed and produced. Jenkins tutorial pdf version quick guide resources job search discussion jenkins is a powerful application that allows continuous integration and continuous delivery of projects, regardless of the platform you are working on. Convergence culture is a theory which recognizes changing relationships and experiences with new media. In the world of media convergence, every important story gets told, every brand gets sold, every consumer gets courted across multiple media platforms.
Media convergence meets deconvergence springerlink. Jenkins is a leading scholar of audience studies and media uses, and director of the mit comparative media studies program. Media convergence describes the collaboration between, or fusion of, at least two types of media in mutually beneficial projects. This library of videos uploaded from millions of users is one of the best examples of the complex matrix of new media that are.
Convergence is a word that manages to describe technological, industrial, cultural, and social changes, depending on whos speaking and what they think they are talking about. Media convergence is more than simply a technological shift. Jenkins an open source automation server which enables developers around the world to reliably build, test, and deploy their software. However, innovations are one of the reasons of new corporate convergences109. Henry jenkins, director of the program in comparative media studies at mit, in his essay digital cinema, media convergence and participatory culture, explained that.
May 17, 2012 henry jenkins explaining what is media convergence. Youtube and remix culture anders fagerjord, department of media and communication, university of oslo. Media convergence communication oxford bibliographies. There are a number of driving forces that focus public attention on the issue, including the digitalization of media and information technology, worldwide deregulation trends, changes in technology most notably the internet, merger. Mass media and cultureunite statesd 2 popular cultureunite statesd. As a snapshot of media convergence at the current stage in its evolution, this book offers important insights into the business of media at a time of dramatic change. Media convergence is the blending of multiple media forms into one platform for purposes of delivering a dynamic experience. Tv, and that they are producing news content for multiple media outlets. As such, for jenkins, media convergence is what occurs when people take media in their own hands p. Aug 01, 2006 winner of the 2007 society for cinema and media studies katherine singer kovacs book award2007 choice outstanding academic titlea classic study on the dynamic between an individual and different media channels convergence culture maps a new territory. Media convergence, phenomenon involving the interconnection of information and communications technologies, computer networks, and media content. Henry jenkins convergence culture where old and new media collide n new york university press newyork and london skenovano pro studijni ucely new. Henry jenkins is director of the comparative media studies program at mit.
In the 20 updated version of convergence culture, entitled spreadable media, jenkins elaborates on this idea, stating uses of particular services should not be. In convergence culture, jenkins notes that convergence culture represents a cultural shift as consumers are encouraged to seek out new information and make connections among dispersed media content p. Economic convergence, when a single company has interests across many kinds of media. A bestseller in 1990, nicholas negropontes being digital, drew a sharp contrast between passive old media and interac.
1422 1152 1319 590 1195 1366 1225 1010 1310 77 749 1551 303 160 14 764 906 270 1171 581 240 84 809 1145 1213 1182 135 77 711 935 1055 1512 1235 1508 1457 994 1158 380 932 277 23 223 1069 544 1307